Adrian Mercado

Adrian Mercado

SVP of Strategy & Operations

Adrian Mercado joined RIPCO in January 2024 as Senior Vice President of Strategy & Operations. Prior to joining RIPCO, Adrian was the Chief Operating Officer at B6 Real Estate Advisors, where he was responsible for the strategic growth of the firm as well as oversight of the day-to-day activities of the firm’s operations team. He was also responsible for the design and implementation of the company’s insights strategy and data team, comprised of the engineering and research departments.

Mr. Mercado began at B6 in July 2018, initially serving as Chief Information Officer. Prior to joining B6, Adrian founded Alero Advisors, a data strategies advisory firm that focused on the real estate technology sector. Before Alero, he worked as Head of Product of Urbint, a data intelligence company focused on helping cities become more resilient.

Adrian has a long history of work in real estate with experience as Managing Director of Research in the Capital Markets Group at Cushman & Wakefield from 2015 to 2016. In this position, he was responsible for the department’s day-to-day activities and was Head of the Global Data and Technology Strategy team. From 2010 to 2015, he served as Vice President of Research at Massey Knakal Realty Services, serving on the Operations Committee and Senior Management Committee.

He graduated with a Bachelor’s degree from the University of Connecticut. He currently serves as an advisor for StreetWire and SpaceIt.


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