As RIPCO’s digital strategist, Ronni Sobel manages the firm’s website, social platforms, and overall digital presence, developing marketing initiatives that align brand strategy with broker needs.
Ronni brings a multidisciplinary background spanning brand strategy, design, and performance marketing. She has held roles at Interbrand, the global brand consultancy, working with leading brands on positioning and identity. She also worked at Merrill Lynch, where she developed presentations that supported investment banking teams in complex capital markets transactions. She later specialized in search engine marketing with Driven Local, executing data-driven digital growth strategies.
With a strong passion for retail, restaurant, and fitness real estate, Ronni stays closely attuned to evolving consumer behavior and emerging retail trends, developing content that ensures RIPCO’s marketing remains timely, relevant, and market-driven.
Ronni earned a Bachelor of Science from the University of Massachusetts and an MBA in Marketing from Baruch College.
