Attentiveness is absolutely crucial. The best tenant reps are always trying to listen to, understand and educate owners about their clients' needs. They should consider each listing from every angle, asking questions like: What kind of signage comes with the space? Can there be more? Is there an awning? A pylon? A blade sign? At Ripco, we expect our team to ask these questions and a hundred more to learn and care about on behalf of the client.
Expertise is a must-have. A great tenant rep should be able to offer mounds of data about a specific location. With more than a quarter-century in the business and 80 professionals dedicated to our craft, accumulating data has become one of Ripco's greatest strengths. Demos, maps, rent and sales comps, pedestrian and auto counts, and defining trade areas are just a few of the items that we expect our client reps to have on-hand or in mind.
Honesty is imperative. It's essential for developing genuine, trustworthy relationships with clients. We strive to treat our clients as if they were a friend or family, to the point that nothing—especially any old deal—can break the circle of trust we've created. Having honesty as part of one's DNA is a prerequisite for working at Ripco.
In the end, though, what's most important about these qualities is the way they coalesce into a single trait that we pride ourselves on sharing with our clients above all: Instinct. It's that deep-down, gut feeling about whether or not this is the right place for you. If we believe it to be or not to be, we'll let you know with the full, honest, attentive and informed force of our passion. And you can trust that it comes from a great place for you, because standing up for what we believe is at the core of who we are.