Insights by RIPCO Co-Founder Peter Ripka
Being blessed to have worked with so many talented real estate professionals and dealmakers at RIPCO, I have often asked myself: What are the qualities that make a broker successful?
After all, I’ve seen individuals with big personalities and others who are more reserved both thrive. I’ve seen brokers with master’s degrees and others without a high school education find success.
So, what are the key ingredients? There are many. But here are three that consistently stand out:
Having a MASTERY of your market at a granular level is crucial. In retail, why does one space command higher rent than another just across the street? Why is one apartment building a smarter long-term investment than the one next door? The proper answers come from deep local knowledge and the self-confidence to turn that insight into sound recommendations.
Success hinges on more than just what you know – it’s how you COMMUNICATE that knowledge. A great broker can clearly and passionately explain why a space is a great fit for a tenant or why a landlord should bet on a particular concept. If you communicate facts with heart, clients feel it. They trust it. And that trust is everything.
Deals aren’t always smooth. In fact, they rarely are. But great brokers push through – they are TENACIOUS. Always thinking of the next step, finding solutions, and never giving up. It’s an unshakable belief that a deal is right for all parties and that it’s your job to make it happen. Some call it grit. Others call it relentless determination. I call it essential.
That’s why every year when I watch the French Open, and the woman’s and men’s finals are this weekend, this picture shows a quote that sits inside of the Roland Garros Stadium and always hits home to me: “Victory belongs to the most tenacious.”
And in brokerage, that couldn’t be more true.
